Ashley McClure
Director, Marketing & Communications
Ashley McClure is the Director of Marketing and Communications for Coldwell Banker Canada, where she oversees the brand vision and consistency while providing creative direction and production management for the Marketing and Communications team.
She has an extensive background in graphic design and marketing within industries such as commercial real estate, home building, architecture, and advertising and marketing agencies. Prior to her career in marketing, Ashley spent over 10 years in both B2B and B2C based roles within a variety of different industries, making her very well rounded in her experience.
Ashley believes in ongoing education and is always adapting her mind-set to align with the necessary goals of an organization. She recognizes the unseen impact of strong and well-established brands, how brands influence us as consumers and she is always excited to talk about a brand strategy. Anchored in consumer behavior, Ashley’s creative approach is tethered in psychology and her experience and outlook has helped breathe life into the Coldwell Banker Canada brand.
Topic - Harnessing the Power of an International Brand
Explore the fundamentals of what a Brand really is, learn about the psychology of consumer impact and understanding, and master how to navigate the many elements and touch-points of our very own North Star image!
We’ll finish by covering how you can utilize the power of the Coldwell Banker brand to enhance your own business whether you are a Broker/Owner or an Agent!